Connected devices and services: Reinventing content

Connected devices and services: Reinventing content

  • February 24, 2012 |
  • Bain study

This survey of 3,000 consumers in the US, Europe and Asia suggests strong interest in what we call “connected content experiences”—that is, content accessed through the next generation of Internet-connected devices and services. While video and gaming activities remain top of mind among consumers, sizable interest exists in other kinds of connectable experiences, including those involving live entertainment and cultural content.

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