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Germany's landline and mobile phone providers have made much progress in recent years in the area of customer loyalty. This is revealed in the latest Bain study for which a total of 2,125 users were surveyed. Among most major communications service providers, the survey revealed that enthusiastic customers meanwhile actually outweigh critical customers.
Internet-connected content could be present in 60 percent of households by 2014, according to a Bain survey, and its uses are expanding.
Neue Mediennutzung braucht neue Geschäftsmodelle.
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