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Europe’s truck manufacturers are fighting on two fronts: They are engaged in a new international battle for the growing markets in Asia, South America and Eastern Europe, and they are struggling for market share gains and margin improvements on their home turf in the European markets. Bain & Company believes that European truck manufacturers can excel in their home markets and create a competitive edge by focusing on their customers’ needs.
Change within the automotive sector is unmistakable. New technologies and the permanent connectivity of cars are becoming market-viable.
Electro-mobility exhibits elements of a genuine system change whose consequences will impact all steps on the value chains of automotive manufacturers and their suppliers.
For haulage companies, the economic crisis has fed through to greater fleet flexibility through a higher rental component. This will sustainably strengthen the rental market for trucks in Germany, as in many other European countries.
Bain & Company explains in seven hypotheses why electro-autos in their various forms represent a paradigm shift.
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